Halina André to Showcase Reformulated Hero Collection at BE+ WELL 2026 Booth #2520 | March 8–10, 2026 | Jacob Javits Convention Center, New York
Austin, TX — Halina André will exhibit at BE+ WELL 2026, unveiling its newly reformulated hero collection and reaffirming its 50-year commitment to professional skincare.
Following the brand’s recent science-led relaunch, Halina André will present its updated Enzyme Performing Masque, Botanical Gel Masque, and Azelaic Lotion- three signature formulas refined to align with modern ingredient standards, enhanced bioavailability, and barrier-conscious performance while preserving the brand’s original treatment-first philosophy.
Designed for licensed professionals, the reformulated collection supports long-term skin health, protocol-driven care, and consistent clinical outcomes.
At Booth #2520, attendees can experience:
- Enzyme Performing Masque — a non-acid, gentle yet highly effective resurfacing enzymatic gel designed to refine texture and enhance radiance without mechanical exfoliation
Enzyme Performing Masque - Botanical Gel Masque — a cooling, plant-forward treatment that calms visible redness and replenishes hydration
Botanical Gel Masque - Azelaic Lotion — a lightweight, essence-style formula that visibly brightens and balances while remaining suitable for sensitive and post-treatment skin
Azelaic Lotion
In addition to product demonstrations, Halina André will offer exclusive show incentives, including 15% off qualifying orders of MOQ £130, orders over $500 with a FREE retail set ($178 value) and daily retail set giveaways for registered attendees.
“BE+ WELL brings together the next generation of independent professionals and educators-exactly who Halina André was built to support,” says CEO Jessica Johnston. “Our reformulation reflects stewardship, not reinvention. We’re preserving what works while refining it for today’s esthetician.”
Founded in 1974, Halina André remains dedicated exclusively to professional partnerships, education, and disciplined treatment systems.
Professionals attending BE+ WELL are invited to visit Booth #2520 to explore the reformulated collection and connect with the Halina André team.
For further information, images and samples please contact:
Lili Gusto
PR Director
+44(0)7903829846
lili@wordofmouthcommunications.com
Halina André
Editor’s Notes:
EDITOR’S NOTES — THE HALINA ANDRÉ STORY
Founded in 1974 by European-trained esthetician Halina Prądyński and chemist Andrzej Prądyński, Halina André was among the first professional skincare lines in the United States. Built on European treatment philosophy, individualized skin analysis, and scientific formulation, the brand helped establish professional esthetics as a discipline — not a luxury.
For over 50 years, Halina André has partnered with licensed professionals to deliver results grounded in consistency, education, and trust. The brand’s evolution continues with the same purpose: to preserve what works, refine it with intention, and support professionals who build confidence one face at a time.
The relaunch of Halina André reflects a renewed vision rooted in the professionals who represent the brand today. The modern Halina André lives in every self-made esthetician, educator, and business owner who builds their practice through discipline, knowledge, and consistency. These are professionals who lead independently, invest in mastery, and inspire confidence through their work — much like the founders themselves once did.
Under the leadership of CEO Jessica Johnston, the brand’s next chapter is guided by stewardship rather than reinvention. With a background spanning healthcare, business, and design, Johnston is committed to preserving the standards that earned trust while refining systems, education, and structure to support modern professionals who own their businesses and shape the future of esthetics.